Putting on clothes and dressing up in the mirror was always my thing as a little girl, I would go in my mother’s closet pick out items that I thought was cute and style them to my own liking. Dressing up and taking photos was all good until it was time for me to actually out to a party, church or school. Back then there weren’t many stores selling nice plus size clothes everything was either too big, too dull or just plain old fashion and in my closet I didn’t really have any nice clothes I actually liked. Shopping at that time was very depressing, while for my sister who is smaller than me it was much easier. She could pick, choose and refuse items but for me I usually had to settle for the non-cute, non-popular and non-chic clothing. All that stopped when I learned about the brand Avenue.
Confidence Series Campaign with Avenue
Avenue is a clothing brand created for women like myself, women who are confident, women who are bold, women who are full of life and women who love their bodies unapologetically. I fell in love with Avenue for number of reasons, their employee’s warm welcome, their chic collection, never running out of items and my favorite, stocking that actually fit. Avenue became my go to place for everything a young girl would need such as jeans, shorts, button down shirts, church dress you name it they had it. Walking into Avenue made me feel comfortable and very confidence. Not only did they have clothes to fit me, they always had good representation with their models. Everything I wanted and need was right there under one roof, which made me even happier.
I am still a very proud customer of Avenue so when I saw the Confidence Series campaign. I was very excited to see how the campaign celebrates confident plus size women like myself. It features three exciting, everyday women who have truly made an impact in their communities. Yasmine Arrington is the Founder of ScholarCHIPS, a scholarship fun for teenagers with incarcerated parents. Runner Jill Angie became and Author and Life Coach inspiring women to take up running at any size, shape, age, pace or distance. And finally, Confidence Alumni and Editor-in-Chief of Plus Model Magazine, Madeline Jones returns to round out this powerful collaboration.